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Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019
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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318


Research papers

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Authors: Thaddeus R. F. Fulford-Jones, Eric H. Weiss
September 26, 2013
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Citation

Fulford-Jones and Weiss (2013a, September 26). Using GPS analytics and in-the-moment mobile. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-gps-analytics-and-in-the-moment-mobile


Research papers

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Pete Doe, Ian Garland
Company: Nielsen
June 20, 2005
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Citation

Doe and Garland (2005a, June 20). E pluribus unum. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/e-pluribus-unum


Research papers

The Canadian experience in developing an outdoor reach & frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Joanne van der Burgt, Mary E. Falbo
June 20, 2003
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Citation

van der Burgt and Falbo (2003a, June 20). The Canadian experience in developing an outdoor reach & frequency model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-canadian-experience-in-developing-an-outdoor-reach-frequency-model


Research papers

The pros and cons of using GPS in outdoor research

This paper describes the survey designed by Eurisko to measure the reach and the frequency of outdoor advertising in 36 Italian towns and their surrounding areas over a 14-day period. Following the explanation of the whole survey process, this paper...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Andrea Mezzasalma
Company: GfK
June 20, 2003
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Citation

Mezzasalma, A. (2003a, June 20). The pros and cons of using GPS in outdoor research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-pros-and-cons-of-using-gps-in-outdoor-research-